Nearly all SEO professionals know how important user engagement is to the success of their websites. Without searchers visiting your site and taking action, your place in the SERP is likely to drop. Search engines give users the best answers to their queries. When your site fails to give users what they need and want, Google will replace it in the SERP with one that does.
In this post, we will delve into what user engagement is, discuss the types of engagement, engagement metrics to track, and why engagement matters for SEO, and provide 11 ways to increase user engagement.
What is User Engagement?
User engagement refers to how long and how frequently users interact with your website and how much they enjoy and benefit from browsing your website. User engagement is highly linked to user experience. Here is an example: when you are enjoying yourself at an event, you want to stay longer, right? User engagement works the same way.
Need to increase user engagement for your business online? We can help. We know how important user engagement is to your business. As such, we offer powerful SEO strategies that will help you increase user engagement and keep users actively engaged with your products.
Types of Engagement
Common types of user engagement include:
1. Reading Your Content
When users read your content, it is a form of engagement. They are on your site and are taking actions such as watching videos, scrolling, enlarging images and clicking on links.
After reading your content, users go ahead to express their viewpoints and ask questions. If you create content, ensure that you encourage users to comment.
3. Social Share
When users find value in your content, they will share your website with others. This will attract more users to your website, who will engage with your content. At 6iT, we help you create content that will keep users engaged with your products.
We have the best SEO expert team that works tirelessly to write compelling copies that funnel users to your website and keeps them engaged, leading them to take action.
Engagement Metrics to Track
User engagement metrics you should track include:
1. Website Traffic
You should know how many users are visiting your website. Google Analytics will help you discover the traffic status of your website by showing you the number of unique visitors and the total number of users on the website.
2. Website Loading Time
Users love websites that load in the shortest time possible. They will leave your website if it takes a second longer than their expectation. If your website speed is not up to the mark, you need to take measures to boost your speed and provide faster mobile website speed for your target audience.
3. Conversion Rates
The conversion rate is arguably the most important metric you need to track. Conversion rate is the data showing the number of users who took the specific action you wanted them to take on your site. If your website’s conversion rate is low, you may be receiving traffic from the wrong sources.
As a business owner, you need to track important user engagement metrics. Our SEO professionals can help you track important user engagement metrics using measures such as bounce rate, time on site, and page per session. We take time to gather valuable insights by conducting competitor research and diving into your customer profile and suggest content marketing efforts that will keep you on the top of search engines.
Why User Engagement Matters for Search Engine Optimization?
User engagement is important because it is directly connected linked to users’ interest levels. The more time users spend engaging with your products, the more invested they are in your products. This increases your chances for monetization, increases brand awareness, and increases users’ connection with your brand.
Engaging users is important to local businesses. At 6iT, we help you communicate the humanity and personality of your brand while attracting potential customers to your website. We help you stand out above the noise, which keeps users coming back to experience your uniqueness.
Tactical Ways to Increase User Engagement
1. Leverage Social Media
Is social media impacting marketing in a major way? Yes, it is! According to the Nielsen Social Media Report, social media has a major impact in today’s increasingly digitalized world. So, go ahead and leverage it. Establish a presence on Facebook, Instagram, and Twitter as this will help you build a relationship with customers.
Wondering how you can get savvy on social media? Our experts can help. Through our social media examiner, learn the things you need to have more pull. For instance, we may recommend more presence on TikTok, Instagram and other media that increase visibility. Our social media examiner could also offer tips such as SEO friendly apps and websites, content creation that yields returns, and other similar initiatives. We witness social media evolving right before us, as it transforms from a connecting platform to a powerful marketing and networking platform. We offer the best social media services and can create a social media strategy for you that will guide you on how to create, post, and engage with content on social media.
2. Use Email Marketing
Email marketing is a digital marketing strategy that involves using email to solicit sales, request business, or send advertisements. We can help you create an official marketing calendar that covers your marketing activities for the whole year.
3. Keep Your PPC Accounts Healthy
You can achieve this by analyzing segmented performance, which helps you discover what is not working in your strategies and uncovers optimization opportunities.
4. Launch a Digital Marketing Campaign
Digital marketing campaigns are online campaign efforts aimed at driving revenue, engagement, traffic, or conversions. The best vehicle right now for your business is not in an auto yard, but it is called digital marketing. Our team can help you launch a successful marketing campaign and show you top performing SEO widgets built to spread the word from your website to other websites. At 6IT, We offer the best digital marketing services and top SEO companies rankings in addition to helping you avoid the major online training mistakes that reduce your ROI. You may have entered the eLearning industry wondering what mistakes to avoid. Worry not! Hiring us is a win-win for you.
5. Observe ON-Page Search Engine Optimization
Think search engine optimization is dead? You are wrong! Optimizing your content for search engines is a worthwhile and valuable practice. We can help you create internal links to new content and capitalize on image alt text to even reach those who may be using braille or voice search options. We optimize on-page SEO, which, in turn, boosts your organic traffic.
6. Build a Backlink Profile
The Social Media Hat building guide states that building a natural backlink profile points users from external sources to your website. Backlinks and how they appear matter in the digital world and thus you could utilize the Social Media Hat Building guide to increase success.
7. Use Meta Tags
Meta tags are invisible snippets of text that give important information about your website to search engines and users who encounter your website in the SERP. Many companies attain popularity blogging and linking content back to their website. Vlogging and audio blogging domain names also help push one’s brand. You can begin incorporating Meta tags for SEO, including Meta description, title tag, header tags, or alternative text tag, which boost your website’s SEO.
8. Use Google Display Advertising
Display ads are ads shown on websites, news pages, or blogs that users browse. With Google Ads, you can serve your ads to consumers while they are browsing their favorite sites.
9. Monitor SEO Insights
SEO insights can help you improve your strategy and results. An article by Social Media Examiner reveals that monitoring your competitors’ SEO insights, including analyzing their share rates, who share their content on Twitter, or discovering your competitors’ most popular content can help you conduct your digital marketing and make your social media marketing talk more fruitful.
10. Stay on top of Google Algorithm Updates
Knowing the latest Google algorithm updates will help you tweak your content or generate content that will benefit users by answering their questions. This will also help the search engine find and rank your page among the most relevant pages for certain queries.
Google updates also show you Google page layout algorithms, which show you how to choose a layout that works best for your website.
11. Hire Social Media Services
Hiring social media services from 6iT can help increase engagement. We are one of the top SEO companies in the U.S. with a skilled and professional team that will lead you through the wonderland of digital marketing, help you establish a stronger online presence, and help you gain actionable insights with help desk analytics. Hire us today. We can also give you a social media report that will help you extract value from data on various social sites (Instagram, Twitter, Facebook, etc) and metrics (engagements, reach, follows, post-performance, growth, etc). With our advanced SEO guide, we can suggest blogging ideas that will help you beat your competition in search results and attract customers looking for your exact services.
Findings from the Nielsen Social Media Report show that blogs and social networks reach about 80% of active internet users in the United States. To ensure that your blog reaches a large percentage of internet users, you need to create an environment where they will enjoy spending their time.
Let us recap the 11 ways to increase user engagement: