What Services Do Digital Marketing Agencies Offer?

As their name suggests, digital marketing agencies focus on online marketing and its different subcategories. This sets them apart from their conventional counterparts that deal in print or television marketing.

In the current day and age where remote connectivity takes centerstage, many businesses are either already delivering online solutions or striving to offer them. This has created a huge market for digital marketing agencies and caused them to grow in popularity.

If you are looking to obtain digital marketing services to increase your visibility, expand your operations, and grow your business, reach out to Six IT Marketing today. Our digital marketing agency will be pleased to offer digital marketing services that help you meet your business growth objectives.

If you want to expand your solutions through online services, you might also be interested to know if you can benefit from what digital marketing agencies have to offer. To help you find the answers you need, here’s a lowdown on the type of services delivered by digital marketing agencies.

What Type of Solutions Do Digital Marketing Agencies Offer?

Digital marketing agencies offer a slew of digital marketing services and solutions that are focused on enhancing their clients’ exposure over the web. These digital marketing agency services include but are not limited to the following.

  • Search engine optimization (SEO)
  • Pay per click (PPC)
  • Social media marketing (SMM)
  • Social media management
  • Mobile app marketing
  • Email marketing
  • Video marketing
  • Content marketing

This lists off a set of services that are generally associated with digital marketing agencies. But it is not necessary for a digital marketing agency to offer all of these solutions.

For instance, a digital marketing agency can only deliver SEO and PPC and still operate as an established digital marketing firm. The complete set of offered services depends from provider to provider. Similarly, the digital marketing solutions required by a business also vary upon their individual needs and plans for exposure.

What Does Each Type of Digital Marketing Agency Service Mean?

Knowing about the list of digital marketing services helps you understand exactly what type of solutions you can expect from a digital marketing agency. But if you have not had any experience with online marketing, understanding the meaning behind each service can be a bit tricky.

With that being said, a little insight is all you need to determine what each service actually entails. This makes sure that you are able to reach out to a provider who fits your expectations and requirements for online marketing.

Search Engine Optimization (SEO)

SEO is quite likely one of the most important digital marketing services that you can use today to start increasing your visibility online. This (search engine optimization) is one of those digital marketing services that will pay many dividends over time. It is one of the many critical digital marketing services that contribute to a successful digital marketing campaign.

Here is what you need to know about this digital marketing option.

SEO relates to the practice of boosting your presence on search engine results pages (SERPs). Whenever someone searches for a keyword related to your website, SEO can help you stand among the list of top results. This drives traffic to your website and enhances your overall online portfolio. However, this approach can usually take a few months to show results that are also typically long-lasting.

SEO usually entails other individual aspects of digital outreach such as content and video marketing to improve your presence on the SERPs. But it still steers clear of directly making any ad payments to the search engines. This is the reason why it is also called organic marketing, where your search results are based on your overall online activities rather than a direct marketing fee to the search engines.

SEO serves as one of the best internet marketing services as it helps you to establish your presence and become more and more relevant to your consumer base over time. Many large and small corporations take advantage of this as they approach internet marketing services to maximize their visibility overall.

Pay Per Click (PPC)

Pay per click is one of the many critical internet marketing services because it helps to get you front and center in the eyes of your potential audience. What is great about this digital marketing service option is that it enables your internet marketing company partner to obtain more information and fine tune their campaigns as necessary. This is one of the many internet marketing services that enables you to learn more about your users, their search interests, and to tailor your campaigns correctly to reach them.

But what is PPC and why would a digital marketing service provider talk about this option?

PPC is also known as one of the most popular forms of paid online marketing. As the name suggests, the concept of PPC is structured in a way where you are charged by search engines upon each click that is made on your ads. These ads are typically shown on search engine results, where they also trigger against relevant search phrases but get marked as a paid advertisement to differentiate from organic results.

PPC ads are also shown on various websites around the web in the form of banner ads. Whenever someone clicks on one of these ads, they can visit a chosen page on your website. This allows you to drive more visitors to your website. Unlike SEO, PPC shows immediate results. But the moment you stop paying for your ads, they disappear from the search engines and other publisher websites.

You can see how this digital marketing service pairs will with SEO and why your digital marketing service partner or internet marketing company would tell you to implement these digital marketing techniques together. See, these two digital marketing services go hand in hand because they offer the business maximum visibility over time.

The right internet marketing company like Six IT Marketing will know the importance of these digital marketing services and how they can play a significant role in making a difference for your business.

Social Media Marketing (SMM)

This approach also uses PPC but on social media platforms such as Facebook, Twitter, and LinkedIn. Each platform has its own mechanisms to charge you for these ads. But most of them allow you to boost your posts with text, images, or videos in them. Each of these paid posts can be accompanied by your chosen website link.

Social media marketing doesn’t require people to actively search for your ads. Instead, you can show them to different demographics such as those segmented by age, interests, and location. This makes it similar to PPC ads that are shown on third-party websites, but gives you more control over the approach and lets you select the type of audience you want to target with your ads. This provides you with access to an expansive yet refined pool of audience.

This is one of the critical digital marketing services that appeal to many because of the growing popularity of social media. As more people continue to stay and interact on social media, it presents a fantastic opportunity for a digital marketing company to understand the needs of users on social media and to connect them to your business.

Social Media Management

Social media management is different from social media marketing, because this is where you can hand over the day to day management of your platforms to a digital marketing agency. This most typically includes the creation of social media posts. But it also defines posting schedules as well as public interactions with your audience base.

If you want to handle these interactions by yourself, you can only obtain social media management services for ongoing posts such as text, images, and videos. Other aspects such as your personal interactions with your audience base can still be managed by your end. This strikes the right balance across different factors while also giving you some engaging content to post on your social media platforms.

Our digital marketing company will make sure to craft the right digital marketing strategies and tactics that make a difference for your business.

Miscellaneous Marketing Activities

Other aspects such as mobile app marketing, email marketing, video marketing, and content marketing can be taken in terms of standalone services. But they are usually enacted as more of a complementary approach than a fully-fledged marketing plan. The usage of these services also varies on your objective and the level of exposure you want to achieve.

By getting in touch with a reliable digital marketing agency, you can get the required level of services that fit your expectations as well as your needs. This ensures that you are moving forward with online marketing through a personalized approach and getting the most out of your investment.

At Six It Marketing, you can obtain a slew of online marketing solutions to fulfill your outreach plans. To see how our services can help, don’t hesitate to contact us for a free consultation today. We will be glad to understand your specifications and deliver a plan that caters to your needs.