Statistics show that the average adult in the United States views digital content for eight hours a day. So, it comes as no surprise that digital marketing services are now an integral part of most businesses’ advertising strategies. As the online marketplace continues to evolve, businesses have the opportunity to explore the newest consumer trends, deploy the most effective digital marketing approaches, and reach new target audiences.
Modern Digital Marketing Strategies
Digital marketing involves a lot more than an awesome-looking website and a regular social media posting schedule. Instead, modern digital marketing campaigns require a commitment to a multifaceted strategy. A robust strategy will address all steps of the marketing funnel, from the generation of leads to customers’ after-sales service.
Here are some of the internet marketing services that we offer to help you drive more revenue.
In today’s world, your customers are using smartphones, tablets, and PCs. For this reason, your website should be desktop and mobile-friendly to drive customer engagement. Expertly designed checkout processes such as Amazon Pay and Google Pay have resulted in substantial growth in mobile sales. If customers can’t use your site from their favorite device, that means you’re losing out on revenue.
Your website should also be visually appealing, well-designed, and highly functional. Ensure it is clutter-free and well organized. It should not have broken links or feature slow pages. Poor functionality and design are two of the leading reasons why potential customers leave websites are poor functionality and design.
Hire our expert web development and marketing team to place call-to-action (CTA) buttons strategically on your main pages. Our CTAs are subtle and precise. They present unique offers without overselling, thus increasing conversion rates.
Finally, the purchase and checkout process should be as short and uncomplicated as can be. This is a huge reason why prospective online customers abandon their shopping carts.
Social Media Marketing
In recent years, businesses have built loyal customer bases through social media. Sites like Twitter, Facebook, and Instagram are important tools for building relationships and connecting with customers. Social media platforms have helped businesses communicate directly with their target market, post engaging content, and grow their brands.
However, most businesses do not take advantage of social media’s full potential Besides advertising, communicating with customers, and raising brand awareness, many social media platforms facilitate the selling of your products from their websites.
According to statistics, about 27 percent of consumers discover new brands and products through social media platforms. For instance, Snapchat and Facebook ads are more likely to reach the younger generation market than television or print media ads. Investing in online marketing services plays an integral role in keeping your brand visible.
To achieve this, it is wise to delegate your social media management to an expert team to keep your customers engaged at all times. Whether they are commenting on a post or sending you a DM with questions about a certain product, you need a social media manager to interact with them.
In digital marketing, email marketing is arguably the most cost-effective online marketing strategy. It has a high Return on Investment (ROI). Contrary to common misconceptions, email still plays a huge role in digital marketing. Statistics show there are over four billion email users all over the world.
Businesses cannot overlook the potential to drive revenue through a targeted email campaign. Although email marketing might seem straightforward, you must spur the customer into action with a well-designed and effective strategy. Digital marketing specialists can achieve this by offering value to the consumer. An effective marketing email should contain the following:
• A simple and appealing design.
• Value-adding and catchy subject lines.
• Concise and clear email copy.
• High-quality, image-related images.
• A strong CTA that encourages readers to visit your website, pursue a follow-up action, buy a product, or download a product, depending on your specific goals.
Also, data-based marketing emails tend to be more successful. For instance, if a customer previously bought an electric fan from your website, you can send a follow-up promotional email suggesting a complementary or an accessory product.
By doing so, you not only increase your chance for more sales but also help gather more valuable data about your customers. You can also use emails to offer discount codes, provide tips on using certain items, and announce a sale.
Search Engine Optimization
Statistics show that 80 percent of shoppers begin their buying journey by performing online research. This is especially true for local SEO services. For this reason, it is important to have a presence in search results of search engines like Google, Bing, and Duck Duck Go.
This is where you will need performance-driven search engine optimization (SEO) services. Although it is possible to get some additional income through in-house content marketing and blog posts, an internet marketing company specializing in advanced SEO can take your content to the next level.
Search ranking criteria and algorithms frequently change. Hiring a dedicated digital marketing company will keep your business relevant in search rankings. Besides incorporating frequently searched keywords into your brand’s content, there are many other elements to consider such as backlinks, products, social media integration, and Meta tags.
For this, you will need an experienced and skilled internet marketing service provider to achieve your goal. Some of the aspects we can help you with include URL optimization, professional copywriting, SEO content, link building, and blog management.
Hire the Best Digital Marketing Service Provider
If you are looking for a top-quality digital marketing service to drive your revenue, look no further. 6IT Marketing is a leading marketing company offering your small or medium-sized businesses a quality social and content marketing strategy.
Our team of highly skilled and expert digital marketing professionals will go above and beyond to ensure we bring more traffic to your local business website. You’ll see an uptick in lead generation, an increase in conversion rates, and more revenue. Not only are we confident in our top-notch services, but our digital marketing services costs are quite reasonable.
For more on driving more revenue with digital marketing services, visit 6IT Marketing. You can also call 719.659.0891 if you have any inquiries.